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How we work

How to start a cosmetic line: our method in 6 phases

To start a cosmetic line with us takes six phases and one point of contact. You always know where your project stands and what comes next, from our first reply within one hour to delivery 4–6 weeks after order confirmation.

An open notebook on a desk, ready for project notes

Your project manager

Every project has a dedicated project manager. They are the person who gets back to you after your first enquiry and who follows you through to delivery. They coordinate the laboratory, design, regulatory, production and logistics teams for you: you do not need to chase anyone else.

Working from another country is no obstacle. We meet by video call, enquiries in English are handled by an English-speaking member of our sales team, and samples and finished goods ship from our warehouse near Rome.

The method is the same for private label, when you start from one of our formulas, and for cosmetic contract manufacturing, when the formula is yours.

The 6 phases to start your cosmetic line

1Project assessment

We reply within one hour of your enquiry: first with an automatic confirmation email, then with a call or message from your project manager. We talk about what you want to sell, to whom and where: pharmacies, salons and spas, your online shop, Amazon, a distribution network in your country. We define quantities, target price and timing. If you send us confidential information, we sign a non-disclosure agreement (NDA) first.

2Choosing the formula

We start from one of over 300 tested formulas or develop one in our R&D laboratory, exclusive to you if you wish. You receive the samples and try them before deciding: straight away for ready formulas, about two weeks for a custom formula.

Custom formulation

3Packaging and design

Together we choose the bottle, tube, closure and carton from our certified suppliers’ ranges. Our designers prepare the artwork with your brand and the mandatory information, in the languages required where you sell, and follow it through to print.

Custom cosmetic packaging

4Regulatory approval

With in-house expertise and external regulatory experts we prepare the Product Information File (PIF) and the safety assessment, and we make the notification on the CPNP (Cosmetic Products Notification Portal), required to sell in the European Union. If you need functional claims, we have them tested by external laboratories. An EU Responsible Person, the UK notification (SCPN) and a UK Responsible Person are available through our partners, as are Canada, the USA, Mexico and Australia.

EU and UK compliance

5Production

We produce and pack in our plant in Pomezia, near Rome, according to GMP (ISO 22716), good manufacturing practice for cosmetics. Every batch is tested by our laboratory and by external accredited labs, including heavy metals, and carries a code that makes it traceable.

Quality and certifications

6Delivery, or storage on your behalf

From our warehouse to yours, 4–6 weeks after order confirmation. If you prefer, by agreement we keep the goods and ship them when needed: to your customers, your stores or Amazon fulfilment centres.

Logistics and storage

When the order starts

The order is confirmed only once you have approved three things: the formula samples, the packaging and the artwork. From that moment the 4–6 weeks to delivery begin. That way you never start production before trying the product and seeing how it will be packed.

Track your order

Soon you will be able to follow every phase of your order from a dedicated dashboard, so you always know where it stands. In the meantime, your project manager keeps you updated.

Timing

PhaseWhen
First replyWithin one hour of your enquiry
Samples of ready formulasStraight away
Samples of custom formulasAbout 2 weeks
From order confirmation to delivery4–6 weeks

If you are weighing up where to begin, read our guide on how to start a cosmetic line or see how to launch with small batches of 500 units.

Frequently asked questions

How long does it take to create a cosmetic line?

It depends mainly on the formula. With a ready formula, samples are available straight away; a custom formula takes about two weeks. After the samples, packaging and artwork are approved, delivery takes 4–6 weeks.

Who looks after me during the project?

A dedicated project manager, from the first call to delivery. They coordinate laboratory, design, regulatory, production and logistics.

Do I need to handle the documents to sell?

No. We prepare the EU documentation and make the CPNP notification ourselves. For the UK and markets outside the EU we work with specialist partners.

Can we meet without travelling to Italy?

Yes. Meetings are held by video call with your project manager, and samples are shipped to you for testing.

What is the minimum order to get started?

The minimum is 500 units per SKU, meaning one product in one format.

The first step

Tell us about your project: a few lines are enough. We reply within one hour.

Keep reading

  • Private labelPrivate label skincare made in Italy: 300+ ready or exclusive formulas, packaging, artwork, samples and EU documents. From 500 units per product.
  • Contract manufacturingCosmetic contract manufacturing in Italy: lab and plant for your formula, from 500 units per SKU to 40,000 a day. NDA and every batch tested.
  • Starting a cosmetic lineHow to start a cosmetic line under your brand: audience, formula, packaging, label, CPNP and PIF, production from 500 units and launch in the EU or UK.
  • FAQPrivate label cosmetics FAQ for EU and UK brands: 500 units minimum, 4–6 week delivery, samples, CPNP and SCPN, Responsible Person, labels, shipping.