Private label cosmetics for Amazon and your online shop

Reselling or owning your brand

Many people start selling cosmetics online by reselling other brands. It works until other sellers turn up with the same product. From then on the only way to sell is to cut the price, and the margin disappears.

With your own brand, things change:

• No price war: the product only exists under your brand, so no other seller can offer it cheaper
• Your own listing: you control photos, copy and price, without sharing the product page with other sellers
• Value over time: reviews and repeat customers stay with your brand
• A line that grows: you can add products that speak to the same customers

Exclusivity and confidentiality

Selling online means being visible to everyone, competitors included. So we protect your project from the very first contact.

• NDA: we sign a non-disclosure agreement before receiving your information
• Exclusive formula: we can develop a formula just for you, which we do not sell to anyone else
• Formula exclusivity: on request, we agree it with you in writing

A ready formula is the fastest way to start: you receive samples straight away. A custom formula takes about two weeks for samples and gives you a product that is genuinely different from those already on sale. Read more on our custom formulation page.

Logistics: from our warehouse to Amazon fulfilment centres

Selling online means managing stock: where to keep it, how to ship it, what each step costs. We can take care of it.

1. We produce your batch at our plant in Pomezia, near Rome.
2. We keep the goods in our warehouse instead of shipping everything to you at once.
3. When you need them, we ship to Amazon fulfilment centres, to your own warehouse or to your logistics provider.

You do not need a storage facility of your own, and the goods make one journey fewer. Terms are agreed case by case, based on volumes and shipping frequency. Shipments within the EU travel without customs formalities; shipments to the UK require customs documents, with costs assessed case by case. Details are on our logistics and storage page.

The documents marketplaces ask for

To sell a cosmetic in Europe, some documents are required by law, before any marketplace rules apply. We take care of them:

• CPNP notification: registration of the cosmetic on the EU Cosmetic Products Notification Portal, before it goes on sale
• Product Information File (PIF): prepared with in-house expertise and external regulatory experts, including the safety assessment
• Safety data sheet: marketplaces may ask for one for some products, and we help you provide it
• Batch code: every batch is traceable, which also matters if a customer reports a problem

For Amazon UK, the product also needs an SCPN notification and a UK Responsible Person with a UK address on the label: both are available through our partners. If your company is based outside the EU, an EU Responsible Person is also available through our partners.

Marketplaces, Amazon included, may ask for extra documents or checks in the beauty category, and their rules change over time. When you prepare your listing, we tell you which documents we can provide. For the full regulatory picture, see EU and UK compliance.

Start small, grow with the data

Online you see at once what sells: reviews, conversion rates, repeat purchases. So it makes sense to start with one or two SKUs of 500 units, see how the market responds and then expand the line. Ready formulas let you add products quickly, with the same artwork and the same brand. Our page on small batch cosmetic manufacturing explains how low minimums work, and our guide to the cost of a cosmetic line breaks down the main cost items.

Photos and packaging designed for online sales

Online, customers do not touch the product: they see it in a small photo on a screen. The packaging has to work there.

• Readable as a thumbnail: a clear brand and few graphic elements, recognisable even in search results
• Built to travel: secure closures and containers that ship well, such as cylindrical bottles and tubes
• Complete mandatory information: ingredients (INCI), batch, period after opening, which you also need for the product listing
• The right languages: labels in the languages required in each country where you sell, an important point for Pan-European selling

Our in-house designers prepare labels and cartons with your brand and follow them through to print. If you sell multipacks or bundles, we can make custom kits and boxes.

Frequently asked questions