Moisturising gel
A formula enriched with hydrating ingredients, for a feeling of comfort on the skin of the external intimate area.
Intimate gels
Private label intimate gel: gentle formulas under your brand
We make private label intimate gel products and contract-made intimate gels: gentle water-based formulas for the external intimate area, under your brand, with a label built on correct cosmetic claims. From 500 units per SKU (one product in one format), delivered in 4–6 weeks from order confirmation.
Intimate gels from a team that makes gels every day
An intimate gel is an everyday wellbeing product, sold in pharmacies, supermarkets and online. For the brand selling it, what matters is how it feels on the skin, a clear label and a clean regulatory position in every market.
Gels are one of our real strengths. In our plant in Pomezia, near Rome, Italy, we have been making cosmetic gels since 2015, and our contract-made intimate gels draw on the same expertise: choice of thickeners, clarity, texture and long-term stability.
- 500 units per SKU as the minimum order
- 300+ ready formulas to start from, as well as custom formulas
- 4–6 weeks to delivery from order confirmation
- 40,000 units a day of production capacity
Private label intimate gel: what we make
Our gels are water-based: light, non-greasy, easy to rinse off and well suited to gentle formulas.
Soothing and cooling gel
With gentle extracts, for a fresh, comfortable feel on the skin, including after hair removal or sport.
Neutral gel
Clear, fragrance-free or lightly scented, with few ingredients. The core product of any range.
Thicker or more fluid textures
From a dense gel that stays where you apply it to a lighter fluid: our lab adjusts the texture according to how you want the product to be used and the container you choose.
Gentle on sensitive skin
The skin of the intimate area is thin and delicate. A good gel must not sting, dry the skin or leave a sticky residue. That is why we make careful choices with you on every formula:
- Few ingredients: minimal formulas, easier to tolerate and to read on the label
- Light fragrance or none: to reduce the risk of discomfort
- Carefully chosen pH: pH measures how acidic or alkaline a substance is; our lab sets it according to the product’s audience
- Carefully selected preservatives: they keep the product safe after opening, in line with EU and UK cosmetics rules
If you want an exclusive formula, we start from your brief with custom formulation. Samples are ready in about 2 weeks; for ready formulas they are available straight away.
Claims and labelling for a cosmetic intimate gel
Our intimate gels are cosmetics. Regulation (EC) 1223/2009 includes the external genital organs among the parts of the body where cosmetics are used, with functions such as cleansing, perfuming, protecting or keeping the skin in good condition. The UK Cosmetics Regulation follows the same definition.
For a cosmetic, every claim must be truthful, supported by evidence and consistent with that function. Examples of cosmetic claims, to be assessed case by case: “moisturises”, “gives comfort”, “refreshes”, “fragrance-free”. Medical promises, such as treating or relieving a condition, are not allowed on a cosmetic: we help you choose the right wording and write a compliant label, drawing on our in-house expertise and external regulatory experts.
Claims such as “dermatologically tested” must be proven by a test. We entrust them to external labs chosen according to the claim, for a neutral assessment. Read more in our guide to cosmetic claims and testing.
Every batch is tested by our in-house lab and by external accredited labs, including for heavy metals, and traced with a code. We produce according to GMP (ISO 22716), good manufacturing practice for cosmetics, and are ISO 9001:2015 certified: details on our quality and certifications page.
Packaging for intimate gels
- Tubes: hygienic, light, easy to carry and to dose. See our custom cosmetic tubes
- Bottles with pump or flip-top cap: convenient at home and for larger formats. See our custom cosmetic bottles
- Single-dose sachets: handy for travel or as free samples, assessed project by project
- Cartons: for pharmacy shelves and retail, with room for directions for use. See cartons and boxes
Our in-house designers create clean, clear graphic design and labels with all the mandatory information, in the languages your markets require, and follow them through to print.
Minimum order, lead times and samples
| Minimum order | 500 units per SKU |
| Samples | Straight away for ready formulas, about 2 weeks for custom ones |
| Delivery | 4–6 weeks from order confirmation |
| CPNP notification | Done by us |
| UK notification | SCPN and UK Responsible Person through our partners |
| Confidentiality | NDA, and exclusivity on the formula on request |
The order is confirmed once you approve samples, packaging and artwork. CPNP, the EU portal where cosmetics are registered before they go on sale, and the documentation we prepare are described on our EU and UK compliance page. If your company is based outside the EU, an EU Responsible Person is available through our partners.
Who orders intimate gels under their own brand
- Pharmacies and drugstores: an intimate wellbeing product to sit alongside washes in a range under the pharmacy’s own name
- Online sellers: a product people buy again and again, ideal for brands selling on Amazon and their own webshop; by agreement we store the goods and ship them to Amazon fulfilment centres
- Intimate wellbeing brands: companies with an existing intimate hygiene range that want to complete it
Frequently asked questions
Is an intimate gel a cosmetic?
Yes. Our intimate gels are made and placed on the market as cosmetics under Regulation (EC) 1223/2009, for use on the external intimate area and with cosmetic claims.
What is the minimum order for a private label intimate gel?
500 units per SKU, meaning one product in one format. The same gel in a tube and in a bottle, for example, counts as two SKUs.
Can I choose the fragrance and texture?
Yes. Starting from a ready or custom formula, we define the fragrance (or none) and the texture with you, from dense gel to fluid.
Can I get a sample before ordering?
Yes. Samples of ready formulas are available straight away; custom formulas take about 2 weeks.
Can I sell the gel in the UK?
Yes. For the UK, SCPN notification and a UK Responsible Person are available through our partners; the label must carry a UK address for the Responsible Person.
How long until I receive the products?
We deliver in 4–6 weeks from order confirmation, which comes after you approve samples, packaging and artwork.
Your intimate gel, under your brand
Tell us who you want to sell to and in which format: we reply within one hour with a first proposal.
Keep reading
- Intimate hygienePrivate label intimate wash, liquid or foam, plus soothing intimate gels: gentle formulas, carefully chosen pH, tests agreed with you. From 500 units.
- Cosmetic gelsPrivate label gel manufacturer: face, body, aloe, soothing and intimate cosmetic gels in tubes and pump bottles. Made in Italy, from 500 units.
- TubesCustom cosmetic tubes filled in Italy with your cream or gel and printed with your brand, EU and UK ready. From 500 units, delivered in 4–6 weeks.
- PharmaciesPharmacy private label skincare: dermocosmetics for sensitive skin, intimate care, creams and gels. Made in Italy from 500 units, delivery in 4–6 weeks.