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Free checklist

Free checklist: launch your cosmetic line in 6 steps

Everything you need to go from an idea to a product ready to sell in the EU or the UK, in a 4-page PDF to print and tick off. Written by people who make cosmetics every day.

An open notebook with a pen

What’s in the checklist

  1. Define your project: sales channel, retail price, how many products and how many units to start with
  2. Choose the formula: ready-made or custom formula, samples, claims you will need to support
  3. Packaging and artwork: the right container for the texture, carton, mandatory label information and languages
  4. Documents and regulations: Responsible Person in the EU or UK, Product Information File (PIF), safety assessment, CPNP notification for the EU and SCPN for the UK
  5. Production and checks: from order confirmation to delivery, batch testing and traceability
  6. Launch and sales: photos, product listings, logistics and restocking

Plus the six most common mistakes made by first-time brand owners and a table of realistic timings.

Who it’s for

  • Pharmacies, beauty salons and spas that want a range under their own name
  • Online shops and Amazon sellers looking for an exclusive product
  • Distributors and importers who want a Made in Italy line for their market
  • Anyone with an idea who wants to know where to start before asking for a quote

If you want to go deeper straight away, read our guides on how to start a cosmetic line, on the cost of a cosmetic line and on CPNP notification.

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Keep reading

  • Starting a cosmetic lineHow to start a cosmetic line under your brand: audience, formula, packaging, label, CPNP and PIF, production from 500 units and launch in the EU or UK.
  • CostsThe cost of starting a cosmetic line: formula, packaging, design, PIF, testing and quantities. Every cost item explained, from 500 units per product.
  • Private labelPrivate label skincare made in Italy: 300+ ready or exclusive formulas, packaging, artwork, samples and EU documents. From 500 units per product.