Private label facial creams
Hydrating and nourishing day and night creams for dry, combination or mature skin.
Skin care
Private label skincare products: face care under your brand
We make private label skincare products for the face under your brand: creams, gels, serums, cleansers and eye contour care. Start from more than 300 ready formulas or a custom formula, from 500 units per SKU (one product in one format).
A complete face care range from one plant
A face routine has several steps: cleanse, treat, hydrate. That works in your favour as a seller, because a customer happy with one product tends to buy the others. With us you can build your range one step at a time, with formulas designed to work together and a consistent look across every pack.
Everything is made in Pomezia, near Rome, Italy, in our plant with its R&D laboratory, production and warehouse.
You have two routes. With private label you choose a ready formula and put your brand on it: the fastest way to market. With contract manufacturing we develop a new formula built on your brief. Either way, a dedicated project manager follows you from first enquiry to delivery as your single point of contact.
Private label skincare products we make for the face
Face gels
Light hydrating gels and gel-creams, fresh and non-greasy. One of our real strengths.
Serums
Light, concentrated formulas applied before moisturiser, for a targeted focus on hydration or radiance.
Facial cleansers
Cleansing gels, cleansing milks and micellar waters that remove make-up and cleanse without drying the skin.
Toners
Lotions used after cleansing to refresh the skin and prepare it for the next step.
Eye contour and lip care
Gels and creams for the eye area and lip care products, in small, practical formats.
Face masks
Cream or gel rinse-off masks, for home use or professional treatments.
Example formulations
These examples are described in general terms. Ingredients and percentages are decided with our lab according to the result you want and your retail price.
- Hydrating serum: a light water base with humectants (ingredients that hold water in the skin)
- Day cream: a light, fast-absorbing emulsion suited to all skin types
- Night cream: a richer texture with plant oils and butters
- Cleansing gel: mild surfactants (the substances that cleanse) in a gel that rinses off easily
- Eye contour: a fresh, fragrance-free gel designed for a delicate area
If you want a new or exclusive formula, our lab develops it for you through custom formulation.
Packaging for skincare
Face care needs containers that protect the formula and look the part on the shelf.
- Tubes: for creams, gels, eye contour products and masks, printed with your brand. See our custom cosmetic tubes
- Cylindrical bottles: with a pump or dropper for serums, cleansers and toners. See our custom cosmetic bottles
- Cartons: to complete the pack and tell your product’s story on the shelf. See cartons and boxes
Our in-house designers prepare labels and cartons with all the mandatory information and follow them through to print. If you sell in several countries, the label must carry the languages each country requires: we plan the layout with you.
Claims and testing
Claims matter a great deal on face care: “hydrating”, “dermatologically tested”, “suitable for sensitive skin”. Under EU and UK rules each one must be supported by evidence, so we entrust the tests to external labs chosen according to the claim you want to make, for a neutral assessment. If your range is aimed at reactive skin, see also our private label dermocosmetics.
Every batch is tested in our lab and by external accredited labs, including for heavy metals. We produce according to GMP (ISO 22716) and are ISO 9001:2015 certified: see quality and certifications.
Minimum order, lead times and samples
- 500 units per SKU as the minimum order
- 300+ ready formulas to start from
- About 2 weeks for samples of a custom formula
- 4–6 weeks from order confirmation to delivery
Samples of ready formulas are available straight away. We handle the CPNP notification, the mandatory registration on the EU cosmetics portal; for the UK, SCPN notification and a UK Responsible Person are available through our partners. See EU and UK compliance.
Who chooses our white label skin products
- Pharmacies that want a face care range under their own name
- Beauty salons and spas looking for treatment and retail products for their own line
- Barbershops that want a face and beard care line
- Online sellers building their own brand on Amazon and their own webshop
Frequently asked questions
Can I start a face care range with just a few products?
Yes. You can start with one or two products, such as a cream and a cleanser, and add others later. The minimum order is 500 units per SKU.
How long does it take to launch a private label skincare range?
Samples of ready formulas are available straight away. Once you approve samples, packaging and artwork, we deliver in 4–6 weeks.
Can the formula be exclusive?
Yes. We can develop a formula for your brand only, sign a non-disclosure agreement (NDA) and agree exclusivity on the formula.
Can I put “dermatologically tested” on the label?
Only after a test that proves it. We entrust it to an external lab and choose the tests with you based on the claims you need.
Do you make make-up too?
No. In skincare we make face treatments and cleansers. We don’t make make-up or hair products.
Build your face care range
Tell us who you want to sell to and which products you need: we reply within one hour.
Keep reading
- CreamsPrivate label face and body creams, hand and foot creams and body lotions, in tubes or bottles. 300+ ready formulas, from 500 units per SKU.
- Cosmetic gelsPrivate label gel manufacturer: face, body, aloe, soothing and intimate cosmetic gels in tubes and pump bottles. Made in Italy, from 500 units.
- DermocosmeticsPrivate label dermocosmetics for sensitive skin: gentle formulas, tests agreed with you at external labs. Your own range, made in Italy, from 500 units.
- Private labelPrivate label skincare made in Italy: 300+ ready or exclusive formulas, packaging, artwork, samples and EU documents. From 500 units per product.