Labels
For bottles, jars and other containers. We choose label shape and material according to the container and how the product will be used, in the shower for example.
Graphic design and labels
Custom cosmetic labels: design, mandatory text and print
Our in-house designers create the label and carton for your cosmetic, with your brand and all the information required by law in the countries where you sell. They then follow the job through to print, so what you approve on screen is what reaches the shelf.
Why let us design your cosmetic packaging
A cosmetic label has two jobs. It has to sell: make your brand recognisable and explain the product at a glance. And it has to comply: ingredients, warnings, batch number, period after opening, the Responsible Person’s address.
A designer who doesn’t know cosmetics often gets the second part wrong. A regulatory specialist doesn’t handle the first. Our designers work alongside the laboratory and the team that prepares product documentation, so they keep both in view from the first draft.
- One contact: your project manager coordinates artwork, packaging and documents
- Checked text: mandatory information is verified with the people who prepare the product file
- Correct dimensions: artwork is built on the real size of the bottle, tube or carton
- Print followed: our designers work with suppliers until the finished product is ready
What we design
Printed tubes
On tubes, artwork is printed directly onto the material. We help you make the most of a small, curved surface.
Cartons and gift boxes
Paper and packaging processing is one of our strengths: cartons, boxes and gift sets for kits and seasonal packs.
Mandatory information on EU and UK cosmetic labels
Regulation (EC) No 1223/2009 lists the information that must appear on the packaging of a cosmetic sold in the EU. The UK Cosmetics Regulation, which kept the same framework after Brexit, has equivalent requirements. The main items are:
- Name and address of the Responsible Person, the person or company answerable for the product on the market: based in the EU for EU sales, in the UK for UK sales
- Nominal content, by weight or volume
- Durability: the expiry date or the PAO, the open-jar symbol showing how many months the product can be used after opening
- Precautions for use, where needed
- Batch number, to trace the production
- Function of the product, if it is not obvious
- Ingredient list using INCI names, the international nomenclature used across Europe
Some information must appear in the language of each country where you sell, and every EU member state decides which languages are mandatory. If you sell in several countries, we can lay out a multi-language label or carton that keeps the design readable. All the details are in our guide to EU cosmetic labelling.
Claims, such as “moisturising” or “dermatologically tested”, must also be substantiated. We only put them on the label when there is a test to support them, carried out by external laboratories chosen according to the claim.
How we work on artwork
- You send us your logo, colours and the references you like. If you don’t have a logo yet, let’s talk.
- Once the packaging is chosen, our designers prepare a first proposal on the real dimensions.
- We add the mandatory text and check it with the people who prepare the product documentation.
- We revise together until you approve.
- We prepare print-ready files and follow the job with our suppliers.
Approved artwork is one of the steps before order confirmation, together with samples and packaging. Delivery follows in 4–6 weeks from order confirmation.
A recognisable line
If you are creating several products, the artwork has to work as a family: the same colours and structure, with one element that sets each SKU apart. We design the line with its shelf in mind: a pharmacy chain, a spa treatment room, or a thumbnail on Amazon. See what changes for online sellers on our page for ecommerce and Amazon brands, or start from a private label skincare range.
Frequently asked questions
Is label design included in the price?
We show it in your quote, together with production and packaging costs. It depends on the number of SKUs and the work required.
Can I use artwork from my own designer?
Yes. We check it against the packaging dimensions and verify that all mandatory information is there. If anything is missing, we tell you.
Who checks that the label is compliant?
We verify the mandatory information with the people who prepare the product documentation, combining in-house expertise and external regulatory experts.
Can you make one label for several European countries?
Yes, a multi-language label or carton is a common choice. We plan the layout around the languages required in the countries where you intend to sell.
What does a UK label need that an EU label doesn’t?
For products sold in Great Britain, the label must show a UK Responsible Person with a UK address. We arrange this through our partners and include it in the artwork.
Can I see a print proof before production?
You approve the artwork before order confirmation. Whether a physical print proof is available depends on the packaging and the supplier: we tell you when we choose materials together.
Can you design my brand logo too?
Tell us where you are. Our designers work on packaging and can help you shape the look of your line.
Keep reading
- EU cosmetic labellingEU cosmetic labelling: Responsible Person, nominal content, PAO, batch, INCI, label languages, small packs and UK labels. With the most common mistakes.
- Cartons and boxesCustom cosmetic boxes, cartons and gift sets designed with your product: special finishes, in-house artwork, multilingual EU and UK packs. From 500 units.
- PackagingCustom cosmetic packaging from the maker of your formula: bottles, tubes, cartons and in-house design, EU and UK ready. From 500 units per SKU.
- Private labelPrivate label skincare made in Italy: 300+ ready or exclusive formulas, packaging, artwork, samples and EU documents. From 500 units per product.