Liquid intimate wash
The classic format, in a bottle with a cap or pump. Gentle for daily use, or more specific for particular needs such as dry skin or times when skin feels more sensitive.
Intimate hygiene
Private label intimate wash and intimate hygiene products
We make private label intimate wash and intimate hygiene gels under your brand: gentle formulas, a pH designed for the area, and tests agreed with you and carried out by external labs. From 500 units per SKU (one product in one format).
Intimate hygiene: a category that deserves care
Intimate hygiene is part of everyday health and wellbeing. The skin of the intimate area is more delicate than the rest of the body and has its own balance: a cleanser that is too harsh can leave it dry or uncomfortable.
That is why an intimate wash is not a shower gel with a different label. It needs mild surfactants, a suitable pH and careful choices on fragrance and ingredients. It is a product people buy often, in pharmacies as well as online, and tend to stick with once they find one they like.
What we make as an intimate hygiene products manufacturer
Intimate foam wash
A cleanser that comes out of the bottle as a ready-made foam through a foamer pump. Easy to use, quick to rinse and popular with anyone looking for a gentler routine.
Soothing intimate gels
Hydrating, soothing gels for the external intimate area, for a feeling of comfort when skin feels dry. Gels are one of our real strengths.
Ranges for women and men
Washes with formulas and fragrances designed for a female or male audience, or unisex products.
Formulas for sensitive skin
Fragrance-free versions with a short ingredient list, for reactive skin.
Our whole know-how on gels is described on the cosmetic gels page.
pH and gentleness
pH measures how acidic or alkaline a substance is. The female intimate area naturally has an acidic pH, different from the skin on the rest of the body, and a good intimate wash takes this into account. Our lab sets the pH of every formula according to the audience it is meant for.
The other choices we make with you:
- Mild surfactants: the substances that cleanse, chosen to clean without drying
- Light fragrance or none: to reduce the risk of discomfort
- Soothing and hydrating ingredients: plant extracts and calming substances, defined with our lab
- Texture: liquid, gel or foam, depending on how you want the product to be used
Example formulations
These examples are described in general terms: ingredients and percentages are decided with our lab.
- Daily intimate wash: mild surfactants, acidic pH, a soothing plant extract
- Intimate wash for dry skin: a base richer in hydrating ingredients, minimal fragrance
- Intimate foam wash: a light formula designed for the foamer pump
- Soothing intimate gel: a clear gel with calming ingredients, fragrance-free
Packaging for your private label intimate wash
- Cylindrical bottles: with a cap, pump or foamer, the most common choice for washes. See our custom cosmetic bottles
- Tubes: ideal for intimate gels, hygienic and easy to carry. See our custom cosmetic tubes
- Cartons: for pharmacy shelves, with room to explain how to use the product. See cartons and boxes
Our in-house designers prepare clean, clear labels with all the mandatory information. If you sell in several countries, the label carries the languages each market requires.
Claims and testing
People buying an intimate care product read the label closely. Claims such as “dermatologically tested” or “gynaecologically tested” must be proven by a test. If you need them, we entrust the tests to external labs chosen according to the claim, for a neutral assessment, and decide together which tests to run. Read more in our guide to cosmetic claims and testing.
Every batch is tested by our in-house lab and by external accredited labs, including for heavy metals, and traced with a code. Details are on our quality and certifications page.
Minimum order, lead times and samples
| Minimum order | 500 units per SKU |
| Samples | Straight away for ready formulas, about 2 weeks for custom ones |
| Delivery | 4–6 weeks from order confirmation |
| CPNP notification | Done by us |
| UK notification | SCPN and UK Responsible Person through our partners |
| Confidentiality | NDA, and exclusivity on the formula on request |
Who orders intimate hygiene products from us
- Pharmacies and drugstores: intimate wash is one of the best-selling counter products and suits a range under the pharmacy’s own name
- Online sellers: a product people buy again and again, ideal for brands selling on Amazon and their own webshop
- Beauty salons and spas: gentle retail washes, for example after hair removal, in the salon’s own line
- Distributors and importers: Made in Italy intimate care for their own market, see wholesalers and distributors
Frequently asked questions
What is the minimum order for a private label intimate wash?
500 units per SKU, meaning one product in one format. A liquid wash and a foam wash, for example, are two SKUs.
What pH does an intimate wash have?
It depends on the audience. Formulas for the female intimate area usually have an acidic pH; our lab sets the exact value for each product.
Can I say “gynaecologically tested” on the label?
Only after a test that proves it. We can entrust it to an external lab, together with any other tests your label claims require.
Liquid or foam intimate wash?
Liquid is the most common format and suits bottles with a cap or pump. Foam is more practical and feels gentler, but needs a dedicated foamer pump.
How long until I receive the products?
We deliver in 4–6 weeks from order confirmation, which comes after you approve samples, packaging and artwork.
Are intimate hygiene products cosmetics?
Yes. Intimate washes and soothing intimate gels are cosmetics under EU Regulation (EC) 1223/2009 and the UK Cosmetics Regulation. We prepare the EU documentation and carry out the CPNP notification: see EU and UK compliance.
Your intimate hygiene range
Tell us who you want to sell to and which products you need: we reply within one hour with a first proposal.
Keep reading
- Intimate gelsPrivate label intimate gel: gentle water-based cosmetic gels for the external intimate area, under your brand. CPNP notification included, from 500 units.
- DermocosmeticsPrivate label dermocosmetics for sensitive skin: gentle formulas, tests agreed with you at external labs. Your own range, made in Italy, from 500 units.
- PharmaciesPharmacy private label skincare: dermocosmetics for sensitive skin, intimate care, creams and gels. Made in Italy from 500 units, delivery in 4–6 weeks.
- Cylindrical bottlesCustom cosmetic bottles filled with your formula: cylindrical, with pump, flip-top or airless. In-house design, EU and UK labels, from 500 units.