Hydrating face gels
Light gels for the daily routine, which also work under make-up. A frequent choice for brands selling to a younger or male audience.
Cosmetic gels
Private label gel: cosmetic gels for face, body and intimate care
We make private label gel products for the face, the body and intimate care, under your brand. Gels are what we do best: start from one of our ready formulas or a custom one, from 500 units per SKU (one product in one format).
Cosmetic gels, not nail gels
Search for “gel manufacturer” and you will mostly find nail gels and nail extension systems. We do something else: cosmetic gels applied to the skin, for the face, body and external intimate area. We don’t make nail polish, UV gels or nail products.
A cosmetic gel is a water-based formula thickened with a gelling agent, usually with little or no oil. It spreads easily, absorbs quickly and leaves skin fresh and non-greasy. That is why it appeals to people with combination or oily skin, to customers in warm climates and to anyone who wants a product they can use several times a day.
Private label gel range: what we make
Eye contour gels
Fresh, smooth textures designed for a delicate area. They suit small tubes with a nozzle or applicator.
Body gels
Hydrating and toning gels for legs, arms and abdomen, also for professional treatments.
Soothing and aloe gels
The classic aloe gel and soothing gels for reddened skin or after hair removal. Simple, clear formulas, in strong demand in summer.
Cooling leg gels
Gels with a cooling effect for tired, heavy-feeling legs, often sold in pharmacies and beauty salons.
Gel cleansers
Face and body cleansing gels that foam on contact with water, combining cleansing with the practicality of a gel.
Intimate gels
Soothing and moisturising gels for the external intimate area, gentle and with a carefully chosen pH. They have their own page.
Textures: from fluid to firm gel
The same kind of product can have very different textures. In the lab we adjust thickness and clarity according to how you want the product to behave:
- Fluid gel: flows well, suited to pump bottles and large areas of skin
- Medium gel: stays on the fingertip without dripping, the most common for face and body
- Firm gel: thick and full-bodied, for the eye contour and targeted treatments
- Gel-cream: a gel with a small proportion of oils, more nourishing but still light
We can make clear or lightly tinted gels, with or without fragrance, depending on your audience. For sensitive skin we prepare fragrance-free versions.
Example formulations
Every formula is built on the result you want and the price you plan to sell at. Here are a few starting points, described in general terms:
- Hydrating face gel: a water base with a humectant (an ingredient that holds water in the skin) and plant extracts
- Soothing gel: aloe juice as the main ingredient with calming plant-derived substances
- Leg gel: cooling ingredients and traditional plant extracts, with an immediate fresh feel
- Face cleansing gel: mild surfactants (the substances that cleanse) in a thickened base that rinses off easily
- Eye contour gel: a light, fragrance-free texture with hydrating actives
Exact ingredients and percentages are defined with our lab. If you want a new formula, exclusive to your brand if you wish, start with custom formulation.
Packaging that suits gels
Gels are among the easiest formulas to pack, but the right container changes how the product feels in use.
Tubes
The most common choice for face gels, eye contour gels and soothing gels. They protect the product from air and dispense the right amount.
Cylindrical bottles with pump
Ideal for body gels, aloe gels and gel cleansers, including larger professional formats.
Single-dose gel sachets and stick packs
Samples of your gel in sachets or stick packs printed with your brand, so people can try it before buying the full size.
Cartons
For pharmacy or perfumery shelves, our designers prepare a carton with your brand.
Claims and testing
On a gel you can make claims such as “hydrating”, “soothing” or “dermatologically tested”. Under EU and UK rules every claim must be backed by evidence: where needed, we entrust the tests to external labs chosen according to the claim, for a neutral assessment. We decide together which tests to run, based on what you want on the label. Our guide to cosmetic claims and testing explains more.
Every batch is tested by our in-house lab and by external accredited labs, including for heavy metals, and traced with a code. We produce according to GMP (ISO 22716), good manufacturing practice for cosmetics. Full details are on our quality and certifications page.
Minimum order, lead times and samples
| Minimum order | 500 units per SKU |
| Samples | Straight away for ready formulas, about 2 weeks for custom ones |
| Delivery | 4–6 weeks from order confirmation |
| Capacity | Up to 40,000 units a day |
| CPNP notification | Done by us |
An SKU is one product in one format: the same gel in a tube and in a bottle counts as two SKUs. For the UK, SCPN notification and a UK Responsible Person are available through our partners: see EU and UK compliance.
Who orders gels from us
- Pharmacies: soothing, leg and aloe gels for a pharmacy’s own-brand range
- Beauty salons and spas: treatment and retail body gels for the salon’s own line
- Barbershops: light face gels and aftershave gels for a beard and face care line
- Online sellers: aloe and face gels, simple products that are easy to ship, for brands selling on Amazon and their own webshop
Frequently asked questions
Do you make nail gels?
No. We only make cosmetic gels applied to the skin of the face, body and external intimate area. We don’t make nail polish, UV gels or nail extension products.
What is the minimum order for a private label gel?
The minimum order is 500 units per SKU, meaning one product in one format. It applies to both ready and custom formulas.
How long does it take to get the gels ready?
Delivery takes 4–6 weeks from order confirmation. The order is confirmed once you have approved samples, packaging and artwork.
Can I try the gel before ordering?
Yes. Samples of ready formulas are available straight away; a custom formula takes about 2 weeks.
Should I choose a gel or a cream?
A gel is fresher and lighter, suited to combination or oily skin and warmer months. A cream is more nourishing and suits dry skin. Many clients choose both, and we can make them in the same range.
Can a gel go in a pump bottle?
Yes, especially with a fluid or medium texture. For thicker gels we recommend a tube; our lab checks that formula and container work well together.
Can the gel formula be mine alone?
Yes. We can develop a formula exclusive to your brand, sign a non-disclosure agreement (NDA) before receiving your information and agree exclusivity on the formula.
Your gel, under your brand
Tell us which gel you have in mind and who you want to sell it to: we reply within one hour and suggest a formula and packaging.
Keep reading
- CreamsPrivate label face and body creams, hand and foot creams and body lotions, in tubes or bottles. 300+ ready formulas, from 500 units per SKU.
- Intimate gelsPrivate label intimate gel: gentle water-based cosmetic gels for the external intimate area, under your brand. CPNP notification included, from 500 units.
- TubesCustom cosmetic tubes filled in Italy with your cream or gel and printed with your brand, EU and UK ready. From 500 units, delivered in 4–6 weeks.
- Private labelPrivate label skincare made in Italy: 300+ ready or exclusive formulas, packaging, artwork, samples and EU documents. From 500 units per product.